Product Growth Audit
decide.
The first 60 seconds decide everything — we find where onboarding loses them.
Book discovery call →The one lens your team can't use.
A product audit isn't a UX review. It's an audit of intent — the gap between what your product promises and what a new user actually experiences. The catch: you're too close to see it.
Proximity blindness
You're too close to see it. The product team knows too much to experience the product like a new user ever will.
Symptoms, not causes
Most reviews fix the button. We ask why the button exists at all — the strategic gap behind the surface friction.
Growth left on the table
Friction you've stopped noticing is quietly costing you activation, conversion and retention every single day.
Every finding, one structure.
Consistency is credibility. Every finding on every teardown follows the same shape — observation, fix, and the cost of doing nothing.
Every finding, one shape
What the team meant to build — we give them credit first. We diagnose, we don't mock.
What a new user actually experiences in the product — specific and observable.
The distance between intent and reality. This is the callout — the finding itself.
The recommendation. Sometimes a UI change. Sometimes a decision to kill the feature entirely.
The business consequence of doing nothing — written as lost growth, never as design opinion.
The structure, filled in.
An anonymized example — the same shape, applied to a real-world growth gap.
A B2B analytics tool
Onboarding wants a new user to connect a data source and see their first live dashboard.
After sign-up, the user lands on an empty dashboard with no data — and the “Add source” button is buried in settings.
The product's core value is trapped behind an empty state most new users never get past.
Pull data-source connection into the first-run flow, and seed a sample dataset so the dashboard is never empty on day one.
New users churn before activation. The product never gets to prove its value, and acquisition spend leaks straight out the top of the funnel.
Two layers, one journey.
We start strategic — if the promise is broken, the execution findings are symptoms, not causes — then move through the journey, stage by stage.
Product Promise
Does the positioning match what the product actually does?
Feature Coherence
Does every major feature serve the core job to be done?
Competitive Positioning
Is the differentiation visible in the product itself?
The framework is the lens, not the checklist. We draw only from the stages where a real finding exists — silence on a stage means it passed.
Findings you can act on.
Growth Gap Report
Every finding, structured — Observation, Fix and Cost of Inaction — grouped by strategic and execution layer.
Prioritized fix sequence
Every finding ranked by growth impact and effort — what to fix first, what to fix next, what to stop worrying about.
A walkthrough debrief
We walk you and your team through every finding live — every question answered, next steps agreed.
Fresh eyes, fixed scope.
A focused engagement with one fixed price, quoted after a discovery call.
Discovery call
We learn your product, your ICP, and the growth stage you're most worried about.
We use it like a new user
A single fresh session — the one lens your team can never replicate, because they know too much.
Report & debrief
You get the Growth Gap Report and a live walkthrough. We focus where you asked — and flag what we find.
Questions, answered.
Isn't this just a UX review?
No. A UX review asks whether a button is in the right place. We ask why the button exists at all. It's an audit of intent — strategy first, execution second.
Why can't our own team do this?
Proximity blindness is permanent. Your team knows the product too well to experience it like a new user. The fresh-eyes lens is the one thing they can't replicate at any price.
Can we point you at a specific area?
Yes. Tell us the stage you're most worried about and we deliver there first — then flag anything else we find along the way.
How is it priced?
One fixed price for the whole engagement, quoted after a discovery call — no hourly billing.
See what we'd find.
Tell us what you're working on. We'll show you how we'd help — no pitch, no pressure.