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The mass tort playbook
Codify qualification and audit logic, deploy agent-driven validation, and route exceptions cleanly — so clean cases move automatically.
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Product & Design Studio

We help turn bold ideas into impactful products.

From Product Discovery to design, we leverage AI to move fast and compress the discovery to product launch cycle.

Web Mobile AI agents AI skills
1
Brief
Problem definition · scope · constraints
2
Discovery
Research · interviews · data audit
3
Strategy
Positioning · architecture · roadmap
4
Epics
User stories · sprint planning · design specs
5
Build
Design system · components · integration
6
Testing
QA · UAT · performance · accessibility
7
Deployment
Launch · monitoring · handoff · support
BriefDeployed

Trusted by teams that ship.

A few of the teams we've helped turn an idea into a product people actually use.

What we do.

Seven ways we help — from leading your product to building the AI agents that do the work.

Fractional Product Lead

Fractional Product Lead

Senior product leadership inside your team, for as long as you need it — without the full-time hire.

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Product Audit

Product Audit

A fresh-eyes look at your product, with a clear, ranked list of what to fix first.

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UX & Design

UX & Design

Design that turns a good idea into something people actually want to use.

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Discovery & Strategy

Discovery & Strategy

A short sprint to work out what to build, and why, before you spend a quarter building it.

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AI Agents

AI Agents

We find where AI agents create real value in your operations, model the ROI, and build it on Salesforce, Claude, or whatever you already run.

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Team Audit

Team Audit

An outside read on how your product team works — so you can fix what's quietly slowing it down.

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Claude AI Implementation

Claude AI Implementation

Custom Claude skills that put AI to work on the tasks eating your team's day.

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New Product Development

New Product Development

Take a new idea from a blank page to a live product — strategy, design, build and launch.

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What we build.

We don't just plan the work — we build it. Web, mobile, and AI.

Web

Web apps and dashboards that stay clear as they grow.

Mobile

iOS and Android apps people reach for every day.

AI agents

Agents that do real work inside the tools you already use.

AI skills

Custom Claude skills your team can put to work in minutes.

How we work.

Four steps, start to finish — clear at every stage, so you always know where things stand.

Phase 1 · Discover

Discovery

We learn your product, your users, and where growth is really stuck.

Phase 2 · Define

Strategy

We turn what we found into a clear plan and a roadmap you can act on.

Phase 3 · Deliver

Design & build

We design and build the work — not just specs for someone else.

Phase 4 · Launch

Launch

We ship it, watch how it lands, and tune it once it's in real hands.

Step 1

Discovery

We use your product like a new user and talk to the people who know it best — to find what's working, what isn't, and why.

Use your product as a new user
Talk to your team and customers
Map where growth is stuck
Step 2

Strategy

We shape what we found into a clear direction: the bets worth making, the order to make them, and the roadmap to get there.

Make sense of what we found
Set the direction and the bets
Build a roadmap you can act on
Step 3

Design & build

We design the experience and build it for real — screens, flows, agents, whatever the work needs — ready to ship.

Design the experience
Build it for real
Hand off ready to ship
Step 4

Launch

We get it live, watch how people use it, and make the small fixes that turn a launch into momentum.

Ship it live
Watch how people use it
Tune what needs tuning

A product and design partner you can trust.

Senior people, AI-first delivery, and one team that owns the result — not a hand-off chain of agencies and contractors.

Why Impact Velocity

Senior, embedded talent

You work with senior people who do the work themselves — no juniors learning on your project.

AI-first velocity

We build with AI in the loop, so you get more shipped in less time, without cutting corners.

One accountable layer

Product, design and engineering under one roof, with one team owning the outcome end to end.

Systems that compound

We leave you with craft and systems that keep paying off long after we're gone.

Why companies partner with us.

Capability
Impact Velocity Studio
Generic consultancy
In-house build
Single accountable layer (strategy, design, delivery)
AI-first delivery embedded in the workflow
Discovery in weeks, not quarters
Decision memo with kill criteria
Vetted dev partner network
Quarterly post-launch optimisation
Fixed-fee predictability on diagnosis
Adrian Cole

About the founder.

I started Impact Velocity because I have a deep passion for creating products that have a lasting impact on how we live, work, and communicate.

I've spent my career leading product and design — shipping zero-to-one MVPs, rebuilding products for scale, and helping founders make the calls that decide whether a product takes off.

Impact Velocity is how I do that work now: a small, senior studio that plugs in fast, builds real things, and treats your product like it's our own.

Adrian Cole
Founder · Impact Velocity Studio
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What people think about me.

A few words from the founders, executives and teams I've worked with.

His insight into product, marketing, and product-market fit is second to none — the person you want checking you every step of the way.

Todd Albert
VP of Engineering

One of the most rewarding experiences of my professional journey. Adrian made product development not just manageable, but genuinely enjoyable.

Geraldine R. Glass
Chief Information Officer

One of the best product strategists in the game — he sees the problem instantly and hands you a solution that actually solves it.

Chynna Morgan
Founder & CEO, Vidlo

His ability to spot what to improve and ship effective solutions was instrumental in transforming our team’s productivity.

He transforms technical complexity into actionable products — and invests personally in your success.

Christopher Green
Founder & CEO

Exceptional at product leadership and driving innovation — with an impressive ability to simplify complex roadmaps into focused plans.

Karen Smith
VP of Finance, CPA

Our product and design philosophy.

Ten ideas shape how we work — and why the work tends to last. Here are four of them.

1
Clarity before execution
Know what you're building, and why, before you build it.

Most product problems are really clarity problems. We get sharp on the goal and the user first, so everything after moves faster because it's pointed the right way.

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2
Signal over noise
Find the few things that matter, and ignore the rest.

Every product has a hundred things you could do. We help you spot the handful that actually move the needle — and leave the rest alone.

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3
Precision creates momentum
Small, sharp moves beat big, vague ones.

Speed doesn't come from rushing. It comes from knowing exactly what to do next. Precise decisions stack up into real momentum.

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4
Build for longevity
Make things that last, not things that just demo well.

It's easy to build something that looks good in a demo. We build for the long run — products and systems that hold up as you grow.

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View the full philosophy

What partnership looks like.

However we plug in — a sprint, a build, or an ongoing partnership — the way we work stays the same.

Camlann Games
VC-backed AI indie game development OS
Adrian helped us rethink our platform strategy, redesigned the product, and supported our devs to rebuild the MVP in record time. It changed the trajectory of the company: we went from a $100K angel round to over $1M on our AI-first indie game platform. He doesn’t just advise — he sees the product clearly and ships. Working with Adrian was the highest-leverage decision we’ve made.
Slava Heretz
Slava Heretz
Founder & CEO, Camlann Games
6wk
MVP rebuilt
$1M+
In revenue
10×
From angel round
Get in touch

Let's build the future.

Tell us what you're working on. We'll show you how we'd help — no pitch, no pressure.

Free 30-minute consultation Response within 24 hours