Case study · Fractional Product Lead · B2B
LaunchSource
Senior product leadership through a critical scaling phase.
Fractional Product Lead · B2B
Embedded product leadership that reset the roadmap and the pace.
LaunchSourceB2B software2025Fractional
1 / The problem
Where it started
A scaling B2B startup had momentum but no senior product function. Priorities were contested, the roadmap kept slipping, and the team needed direction more than another pair of hands.
2 / Our approach
How we worked
We embedded as a fractional product lead — resetting the roadmap, installing a lightweight planning rhythm, and unblocking the team week to week so shipping became predictable again.
3 / What we delivered
The deliverables
- A reset, prioritized roadmap
- A lightweight planning cadence
- Hands-on delivery alongside the team
- Product hiring and leveling support
4 / Outcomes
The impact
The numbers that mattered — and a partnership the team would run again.
Roadmap
Reset & aligned
Faster
Predictable shipping
Team
Leveled up
“It felt less like hiring a consultant and more like getting the product leader we needed.”
Sophia Reyes
CEO, LaunchSource
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