Case study · UI/UX Design · AI tooling
Camlann Games
An MVP redesign that turned an early idea into a fundable product.
UI/UX Design · AI tooling
A redesigned MVP that helped the team raise $1M.
Camlann GamesAI PM tooling2024Product Design
1 / The problem
Where it started
An early-stage AI product had real ambition but a rough, unclear experience. With a raise on the horizon, the UX needed to communicate the vision as clearly as the pitch did.
2 / Our approach
How we worked
A focused design sprint: we cut the surface area to the core loop, rebuilt the key flows, and produced a polished, clickable prototype the team could put in front of investors and users alike.
3 / What we delivered
The deliverables
- End-to-end MVP redesign
- A clickable, investor-ready prototype
- A lightweight design system
- Dev-ready handoff for the build
4 / Outcomes
The impact
The numbers that mattered — and a partnership the team would run again.
$1M
Raised post-redesign
0→1
MVP shipped
Weeks
To prototype
“The redesign made the product finally feel like the company we were pitching.”
Elena Marsh
Co-founder, Camlann Games
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